2-11-19 Learn What’s Working in Marketing with One of Inc. 500’s Fastest Growing Companies

After starting his business in possibly the worst year for financial markets i.e. 2008, Shashank Shekhar has led the company to be one of the fastest growing mortgage companies in America by helping thousands of families secure better financing for their homes. Arcus Lending was recently named to the Inc 500 list of the fastest growing private companies in America (aka “Most Exclusive Club in Business”). This dramatic growth has been built on the pillars of legendary customer service and unrelenting focus on education. Shashank lives and breathes the mantra “We are in the customer service and education business, we just happen to do mortgages.” Amazon.com #1 best-selling author and international speaker Shashank is widely regarded as “America’s Premier Mortgage Expert”. He is the expert guest of TV and radio show – “Mortgage Matters” and author of widely acclaimed books – “First Time Home Buying 101”, “Real Estate Unleashed“ and latest #1 best-seller “My First Home”. Besides writing one of the top mortgage blogs in the country, Shashank also gets invited to blog on several of the top mortgage and real estate websites. He has been quoted/featured on Yahoo! News, FOX Radio, Washington Post, Bankrate.com, Financial Times (London) and several other media for his expertise. He was interviewed by Emmy Award-winning director Nick Nanton on his TV show. Shashank is also a regular on the speaking circuit with a frequent appearances at Mortgage, Real Estate, and Small Business events. His awards include:

• “150 Million Club” by Mortgage Professional America for three years in a row
• “Top 40 Under 40″ most influential mortgage professionals in the country  by National Mortgage Professional Magazine
• “Hot 100″ movers and shakers in the country by Mortgage Professional America (MPA) for 2014, 2015, 2016, 2018
• “Top 200 loan officers in the country” (ranked by production volume, currently ranked #26 ) by Origination News – 2014, 2015, 2016, 2017
• “Top 25 most connected mortgage professionals in the country” by National Mortgage Professional Magazine
• Scotsman Guide Top Originators – 2015, 2016, 2017
• Inducted into the “National Academy of Best Selling Authors” in 2012
• Nominated for “Entrepreneur of the Year” award at Silicon Valley Awards, 2013

He has an MBA in Marketing from one of the premier business schools. Before founding Arcus Lending, Shashank worked for GE Money in mid-level management and worked for a start-up mortgage origination company as Director of Product Management. He also sits on the board of Give India, a non-profit that works for fundraising for Indian charities. He lives in Saratoga, CA with his wife and two daughters – Anishka and Anya. When he is not busy growing his company, he can be seen Skydiving from 15000 feet or learning biohacking techniques. To work directly with Shashank for your mortgage needs, call him at (855) 644-LOAN (5626) or email at Shashank@ArcusLending.com. Topics for interview:

1. What are some of the things changing with guidelines and loan amounts?
2. What's your prediction for the overall production for 2019?
3. It seems to be an exciting time to be a broker. What do you see is the future for this channel?
4. What about interest rates - where do you see that going?
5. You are a master marketer. What do you see as some top marketing trends for the next few months/years?

The first half of the program will start with an MBA Mortgage Minute from Rob VanRaaphorst and then we’ll have a TMSpotlight Soundbite from Les Parker focusing on his macroeconomic perspective on the economy with a music parody. Next up is Joe Farr providing you a rate & market update, Alice Alvey of Union Home Mortgage providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line. Excerpts from this Episode: Listen: Shashank's story... arriving in America in 2006... Listen: Closing 25 transactions a month, about $150M per year... three steps to growing your business... Listen: Building a platform where customers come to you Listen: Implementing a new strategy takes months... the benefits come if you stick with it... Listen: Execution is very important in our business... Listen: Figure out your segmentation and target customer... Listen: How have you turned your blogs and books into loan applications... Listen: How do you use existing clients to help you get more... Resources Mentioned in the Weekly Tech Update: Want to learn more? Register for the Mortgage Expert Workshop.